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Well known nationwide for his high-caliber hip hop, hot new music video and Billboard top 10 single, Tha Native is poised to take Native American Hip Hop to another level - straight to the top. Tha Native's Musical journey began like many others; Playing bars and clubs around Southern California, freqenting large festivals and hip hop events.

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In order to fully understand the character and nature of the One West brand and its founder, the history must be explained. Let’s discuss the experiences, the influences and the culture from which the One West brand emanated and the man who founded this business.

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San Bernardino native BlazemUp brings a breath of fresh air to Hip Hop, straying away from typical routes of making music that’s needed as oppose to what’s wanted.

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Penuckle is hip hop's breath of fresh air. Nearly 23 years ago, the San Bernardino native began releasing 12" singles with his peers before signing to an independent record label in 2005. His 2006 release The Sun Beckons was well received by critics as it garnered high acclaim from magazines and blogs world wide.